Have you ever received a brochure in an envelope and wondered why you were sent it?

You probably chucked it in the rubbish bin without a second thought - what was the point of that, and what a waste?

If you are sending your customers' direct mail you DO need
a sales letter because it is the letter, and the offer, that will
turbo-change your results.

Why every direct mail pack should contain a sales letter

There's a famous quote in direct marketing - 'It's the letter
that sells and the brochure that tells'.

A letter is the quivalent of greeting a guest at the door; it is straight out good manners.

A letter gives your communication context - it explains why
you are writing.

A good letter is like eye contact in conversation; it communicates your values and authenticity.

A good letter welcomes and orientates the recipient - it tells them who you are, what you are doing, why you are writing to them, where they can find you, how you can help them and when you're available or when your special offer expires.

And a great letter SELLS. It may be simple, humble even, and it doesn't have to be written by Wordsworth, or win a Nobel prize, but it does need to be effective.

To discuss your next letter or direct marketing project,
simply call on +64 9 415 4508.

The team at Nova Creative are available to help you craft a letter with clarity and impact.