PURL (Personalised URL Marketing)

Imagine sending out a direct mail piece and then directing
your customer to their own personalised webpage that contains information specifically tailored to them. How impressive would that be?

With a specialist team of web developers, and unique software, Nova Creative can automate the process and respond to your marketing challenges. PURLs can put the power of direct mail and internet together by:
Improving, maybe even escalating, direct mail response rates maximising your investment in the original DM piece
Maximising your investment in the original DM piece
Providing relevant content in response to customer preferences
Engaging responders in more meaningful dialogue
PURLs can get your information out into the marketplace quickly
PURLs can save you the expense of costly paper fulfillment packs - not to mention the environmental benefit which more and more customers say they prefer