VDP (Variable Data Printing)

Imagine being able to customise a sales letter, brochure or website to each specific customer - and the amount of effort that took was no more than a few discussions with Nova Creative, tapping into their knowledge of database and a specialist automation (VDP).

VDP can take personalisation to new heights. VDP can customise the graphics, and individualise previous customer purchase history or recent customer enquiries according to the data you have acquired.

Instead of mass producing the same offer to thousands, VDP enables you to make comparative offers to your customers, one at a time. Or segment by segment.

Now you really can work smarter and more cost-effectively.